FLOWERS AND PLANTS

Visual-First Information Architecture
Recognizing that floral purchases are emotionally driven, I utilized high-resolution, lifestyle-oriented imagery as the primary navigation tool. The "You May Like" and "Plants for Your House" sections act as curated entry points, allowing users to browse by visual preference rather than just text categories.

Balanced Content Hierarchy
The design uses a staggered "Z-pattern" layout for the "About the Flowers" and "About the Plants" sections. This keeps the user engaged by alternating imagery and text, preventing "scroll fatigue" and ensuring brand storytelling is integrated directly into the product discovery phase.

Conversion-Optimized CTAs
I implemented a consistent, high-contrast button style for all "Shop Now" triggers. By placing these immediately under product thumbnails and within storytelling blocks, I ensured that the path to purchase is always accessible, regardless of where the user is in their journey.

Social Proof & Trust Building
To drive conversion in a competitive market, I integrated a dedicated "Our Clients Say" testimonial slider and an Instagram feed. These elements provide vital social validation and show the products in real-world settings, bridging the gap between digital browsing and physical reality.